Founded in 2014 and headquartered in China, NOVOGEE is a global agri-food supply chain service platform committed to driving agricultural trade, supply chain collaboration, and modernization through digital intelligence technologies. Its business covers bulk agri-food trade, B2B wholesale, contract farming, agricultural inputs, and smart agricultural equipment, building a full-chain service ecosystem “from farm to table.”

As of 2024, NOVOGEE has aggregated over 3,000 upstream supply bases, 4,500 channel partners, and connected with more than 140,000 downstream retail outlets and buyers worldwide. The platform's total transaction volume reached 20.6 billion RMB in 2024, establishing a strong service network and resource integration capability in global agri-food trade.

NOVOGEE’s core business focuses on bulk agri-food trade, enhancing distribution efficiency and scale synergy through a standardized matching system, high-efficiency logistics, and regional warehousing. Meanwhile, in the B2B wholesale sector, the platform serves community group buying platforms, fresh food chains, supermarkets, wholesale markets, and foodservice distributors, meeting diverse and large-scale procurement needs.

With 11 years of industry experience and technological innovation, NOVOGEE has established overseas operational centers and distribution networks in Southeast Asia, Central Asia, and Africa. It adopts a “localized operation + cross-border coordination” model to expand international markets and link global premium production resources.

In terms of industry development, NOVOGEE also promotes the construction of a contract farming cooperation system and smart agricultural equipment solutions, empowering production and distribution with efficiency and quality, and accelerating the transformation of traditional agriculture into digital, intelligent, and organized systems.

Looking ahead, NOVOGEE will continue to uphold its mission of “connecting global agri-food resources and reshaping the value chain,” driving more efficient and sustainable development of the global agri-food supply chain, and becoming a vital bridge between global agriculture and consumer markets.