BANGKOK,Dec. 2,2024 -- Following the successful launch of its new artistic conceptual store in Bangkok on November 22,the renowned fashion brand URBANREVIVO (UR) is set to open its current largest store in Thailand at One Bangkok Mall on December 6. This new location will be joined by the debut of another brand under the same group,BENLAI,which will open its first store in Thailand on December 10. Both store openings promise to offer engaging interactive experiences and exquisite gifts to thank consumers for their support,inviting everyone to join in the celebrations.

URBAN REVIVO Store at One Bangkok Mall

Thailand,with its vibrant culture and dynamic market,represents a significant step in URBAN REVIVO's international expansion. URBAN REVIVO's new artistic conceptual store-opening event on November 22,was a huge success,featuring popular Thai celebrities Jespipat Tilapornputt (Jes) and Wichapas Sumettikul (Bible). Their presence,alongside a fashion show and interactive sessions,created an electrifying atmosphere that attracted large crowds. The event's success also resonated on social media,trending on X.com in Thailand,and received extensive coverage from top Thai publications like MIX Magazine and The People.

This success sets a promising stage for the upcoming dual store openings. The new URBAN REVIVO store at One Bangkok Mall will be the brand's largest in Thailand,while the BENLAI store marks the brand's first venture in the South East Country.

Richard Tang,CEO of URBAN REVIVO's International Business,highlighted the introduction of BENLAI to the Thai market as a noteworthy development. Both brands belong to the Fashion Momentum Group (FMG),with URBAN REVIVO focusing on fashion-forward products and BENLAI emphasizing comfort,creating a complementary brand matrix that caters to diverse consumer needs across various occasions.

BENLAI Store at One Bangkok Mall

BENLAI is a casual apparel brand that prioritizes performance technology and sustainable materials and upholds the philosophy of "Innovate Your Comfort". Its offerings blend the functionality of sportswear with the versatility of casual wear,aiming to provide Thai consumers with a fresh dressing experience. As comfort and athleisure trends continue to rise,BENLAI's unique brand positioning and product philosophy are expected to resonate well with the Thai market.

The dual store openings of URBAN REVIVO and BENLAI will further solidify the group's presence in the Thai market,underscoring Thailand's strategic importance as a key development area for the brands. Through continuous store expansion,FMG is committed to enabling everyone to enjoy the pleasures that clothing brings to life.

About Urban Revivo

Founded in 2006,URBAN REVIVO (UR) is a pioneering fashion brand that strives to elevate affordable high fashion by offering creative,high-quality,sustainable designs. With over 400 stores in China,Singapore,Malaysia,Thailand,Vietnam and the Philippines,and an extensive online network in Europe,North America,and beyond,UR ensures the highest standards through advanced supply chain management and technology. The brand's mission is to make high-quality fashion accessible to everyone and to become the world's most influential fashion brand.

About BENLAI

BENLAI redefines casual wear with performance technology and sustainable fabrics. The products transition seamlessly between leisure,commuting,outdoor activities,and light sports,creating endless fun for multi-scenario dressing. BENLAI advocates for simplicity and a healthy lifestyle,designing products with classic silhouettes and high-quality craftsmanship. Comfort is prioritized,allowing individuals to fully express themselves and enjoy a genuinely comfortable life.